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Dog-Loving Marketing Executive

Cirencester & London

The UK has gone dog crazy (even more than ever!) And we love it. With a huge target market of over 13.5m dogs in the UK, we at Caboodle have been beavering away developing an exciting dog food subscription concept… and we need your help!

If dogs are your life, read on… if you understand our four-legged friends and are as passionate as us about investing your time in improving the health of dogs and lives of their owners, then this role could tick all your boxes.

We are on the lookout for a commercially-driven & zealous marketeer who is looking for that unique brand to fall in love with and become its evangelist. You need to have strong consumer brand instincts where the customer is truly at the heart of everything. If you have worked in the Pet industry, or a subscription-based business then this will help your cause, but it’s also about what drive, attitude, dynamism & initiative you can bring to our exciting fledgling business.

How we know what we’re doing…

So, the unique opportunity we are offering is to work alongside our founders - all of whom have an amazing pedigree (no pun intended) in the industry; pet food, pet-friendly travel, dog treats, training and welfare! This is a super learning opportunity, to grow as a marketer and really craft your own destiny. You can own it.

How you’ll be top dog...

• You’ll be given lots of support, from the founders and you’ll want to find out every last detail you can from our dog (and human) customers.
• You’ll live and breathe the brand and be the glue between founders and consultants.
• Taking the initiative will be your natural state of being and you’ll see the fruits of your labour as you’ll get to grow a team to support you in building on your successes.

What you’ll mostly be doing...

• Shouting about the brand everywhere you go
• Being a support and implementer to our marketing strategist, with a wide-lens view of the business
• Owning the website CMS management
• Creating a super sticky CRM program (using Klaviyo) including multi-segment email marketing campaigns & automated email programs
• Create & edit graphics (In design/Photoshop/Illustrator) for multiple uses - digital and print
• Implement and maintain digital marketing drivers like PPC and retargeting ads alongside our performance digital marketer consultant
• Copywriting including snappy headlines, intros & short features
• Co-ordinate the production of video and image content
• Digital reporting and analysis (Analytics, AdWords, Facebook Business Manager etc.)
• Assisting on specific ATL/BTL projects as they arise
• The rest is unwritten - be expected and willing to throw your hat into everything and anything!

We’d love you to be…

• Experienced in working a minimum 2 years in marketing for a D2C brand (all pet-related or subscription businesses a bonus!).
• A real brand person who understands how to maintain the ‘look and feel and tone of voice’
• A self-starter who loves working independently
• Great at creating compelling, engaging copy
• Happy creating and editing imagery using Illustrator, Photoshop, Premiere Pro, InDesign or similar
• A T-shaped marketer with a lean to digital marketing
• Tenacious, energetic & enthusiastic
• Obsessively into the detail
• Able to handle several tasks and juggle multiple priorities
• An incredible communicator

What we offer...

• Working 3 days per week in Cirencester, 1 day remote
• Monthly meeting in London office
• Bring your (well-mannered) dog to work
• New laptop & phone
• Chance to be part of an innovative & exciting brand at a growth stage
• 25 day holiday per year, with your birthday off in addition
• Free dog food & treats (for your dog up to 12 kgs)

Please click on Apply Now and  email your CV and covering letter.

Salary: £35k+ depending on experience

Hours Per Week: 30

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