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Communications Executive (part time)

Gloucester/WFH (Hybrid)

Term: Part time, permanent (4 days a week)

Location: Gloucester on Wednesdays with some hybrid working on other days

About British Holiday & Home Parks Association (BH&HPA)

Founded over 70 years ago, the British Holiday & Home Parks Association is the leading body representing the owners and managers of holiday and residential park businesses in the UK. Its mission is to assist and enable our members to prosper by supporting them in the management and operation of their 3,000 parks.

As the voice of the UK's parks industry, BH&HPA champions members' interests to policy makers in Westminster, Holyrood, the Welsh Assembly and Stormont, as well as across local and combined authorities.

The Association has a strong sense of history and community, and its central office team is passionate about representing, supporting, and campaigning on behalf of members.

BH&HPA membership is diverse, and includes corporate groups, family businesses and sole traders. From consumer and environmental protections to caravan-specific legislation and licensing that differs across the four nations of the UK, the Association's advice and guidance role is of fundamental importance to its membership base.

Supported by a team of expert national advisers, services include a trade Journal, telephone helpline and the publication of model terms and conditions, in addition to webinars, local Branch meetings and national conferences.

The role

This new role of the Communications Executive is to support the BH&HPA to drive and expand our digital marketing and communications strategy to support business goals.

The Communications Executive will help strengthen the Association’s brand presence and engagement with key stakeholders including members, external partners, and the wider industry.

We are looking for a creative, proactive individual with a flair for social media, who is motivated to continuously improve the way we connect our services with our members.

Key responsibilities

1. Content creation and social media management

• Publish engaging content for social media channels, including LinkedIn, Instagram, Facebook, X and You Tube, to align with communication goals and enhance audience reach.
• Support the creation of suitable images and videos for use on social media.
• Extract regular analysis of engagement metrics and social media trends for monthly and quarterly reports.
• Monitor channels and report back to the comms team on issues or successes.
• Build engagement with members and stakeholders through BH&HPA social media accounts.

2. Email campaigns and newsletters

• Support the creation and management of email marketing campaigns, including newsletters and special bulletins.
• Ensure that emails look engaging for members and stakeholders, using insights to optimise future campaigns.
• Provide monthly reports on email campaign engagement.

3. Website

• Assist in managing website updates ensuring the content aligns with SEO best practice and BH&HPA style guide.
• Assist the comms team in publishing Journal articles to the members’ website.

4. Collaboration and stakeholder engagement

• Work closely with the communications team, colleagues, members, and stakeholders to help develop integrated communication strategies.

Essential skills and qualifications

• Proficiency in communications, with a focus on digital marketing and social media.
• Proficiency with content management systems (CMS).
• Strong written and verbal communication skills with a keen eye for detail.
• Proficient in Microsoft Office suite (Word, Excel, PowerPoint).

Desirable skills

• Experience with CRM systems (e.g., Microsoft Dynamics).
• Knowledge of email marketing tools (e.g., MailChimp) and design platforms (e.g., Canva).
• Basic understanding of Google Analytics and SEO principles.

Benefits

Benefits include 25 days annual leave, BUPA private medical health insurance and Medicash.

Please click on Apply Now and email your CV and covering letter.

Salary: £25,000 per annum pro rata

Hours Per Week: flexible, up to 4 days per week

Apply Now

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