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Wildfowl & Wetlands Trust (WWT)
Bowditch
Slimbridge
Gloucestershire
GL2 7BT
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Digital Marketing Manager
Slimbridge
Vacancy Type: Permanent
Function: Marketing, communications and campaigns
About The Role
Be part of something extraordinary.
At WWT, the charity for wetlands and wildlife, we’re on a mission to restore wetlands and unlock their power to benefit nature, people, and the planet. Join our passionate team and play a pivotal role in increasing awareness and engagement with our exciting new brand. Your expertise in digital marketing will help us connect with audiences and drive meaningful change.
The Role
As Digital Marketing Manager, you’ll develop and deliver a dynamic digital marketing strategy to attract first-time visitors to WWT sites and support membership recruitment and retention, particularly post-visit. Your work will directly support WWT’s mission of raising awareness about the importance of wetlands.
In this role, you will:
Drive Impactful Campaigns: Develop and manage ‘paid for’ digital marketing campaigns with clear ROI metrics, helping us reach and engage key audiences.
Lead with Strategy: Oversee digital marketing activities across WWT sites, ensuring consistent and compelling messaging that drives results.
Collaborate Across Teams: Work closely with social media, brand, marketing, supporter engagement, and digital and data teams to align strategies and maximise impact.
Evaluate & Optimise: Monitor campaign performance, providing analysis and recommendations for continuous improvement.
The role is a permanent full time position and will be based at Slimbridge Wetland Centre with the opportunity for hybrid working. This role would be expected to work at Slimbridge 2 days a week.
About You
We’re looking for a strategic digital marketer with a proven track record of delivering results.
The ideal candidate will:
Develop and Deliver Strategy: Create and implement a bold, results-driven digital marketing strategy to drive first-time visitors to WWT wetland sites.
Collaborate with Stakeholders: Advise on and work with relevant third parties to deliver the digital marketing aspects of visitor, profile, and engagement campaigns. You’ll work closely with the FMC and Operations Senior Leadership Teams to achieve campaign objectives.
Drive E-Commerce Growth: Play a key role in developing WWT’s e-commerce strategy, ensuring marketing delivery aligns with WWT’s trading priorities while balancing other financial asks across the supporter journey.
Lead Email Marketing: Oversee and develop WWT’s email marketing plan to serve new and existing supporters. You’ll ensure emails build engagement from data capture through to conversion and retention, maximising supporter relationships.
Leverage Data & Insights: Lead on identifying trends in digital marketing, contextualising them for WWT to improve performance against objectives.
This will include:
With excellent organisational skills, a strategic mindset, and strong technical expertise, you’ll thrive in managing multi-faceted digital campaigns and finding innovative ways to deliver exceptional results.
About Us
We’re WWT, and we’re on a mission to restore the super-powered ecosystems we call wetlands.
There’s never been a more important moment for our work, and we’ve got some phenomenal people on the case.
Whether they’re taking a new visitor under their wing, or conducting ground-breaking research further afield, our team are second to none. And there’s nothing we love more than watching them soar.
Whatever you do here, you’ll be helping to restore wetlands and unlock their power. So, the only question left is, what role will you play?
Why you’ll love working at WWT
- Wake up every day knowing your work is helping to restore wetlands, and our world
- Be surrounded and inspired by our team of passionate, dedicated people
- 33 days annual leave (which goes up to 38 days after 5 years of service) – this includes bank holidays and you have flexibility to take those days whenever you want
- Free entry to all our wetland centres, including your family
- Free car parking and secure bike storage areas
- Colleague discount on shopping and memberships
- Cycle to work scheme
- Contributory pension scheme
- Life Assurance of three times your salary, for peace of mind for your loved ones
- Independent personal, workplace and financial advice from Care first
WWT is an equal opportunities employer and all applications will be considered solely on merit.
Registered Charity Number England & Wales, no 1030884 and Scotland, no SC039410
Closing date for applications: 13/01/2025
Salary: £34,405 per annum
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