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Marketing Manager

Gloucester

Required: April 2025

Line Manager: Member of SLT

The Role

We are seeking to appoint a creative, motivated and experienced individual to the crucial role of Marketing Manager. The King’s School, Gloucester operates very successfully in a highly competitive environment, and this role represents an exciting opportunity for a dedicated and visionary marketing professional to maintain and further develop the School’s profile as Gloucestershire’s leading independent day school.

The successful candidate will work with stakeholders to lead a diverse range of projects throughout the busy School year. As a pivotal ‘brand guardian’, you will take on a range of both operational and strategic duties; you will be responsible for nurturing and growing the School’s online presence, developing and executing strategic marketing plans, managing PR campaigns and creating high-quality promotional materials to enhance the School’s brand at every customer interface.

The School

The King’s School is one of the dozen oldest schools in the country and has a proud heritage dating back to at least 1087, with a re-foundation in 1541. King’s is the Cathedral School in the city of Gloucester, whilst the surrounding county is home to many excellent grammar and state schools, as well as other independent schools. King’s is held in high regard amidst this competitive area; our academic, co-curricular and pastoral attainment is second to none. As a result, the last three ISI reports for King’s have all been classified as ‘excellent’ in every area. Local media brand SoGlos has awarded King’s the title of ‘Independent School of the Year’ or ‘Highly Commended’ in every one of the last five years – a feat unmatched by any other local independent school. Despite the multiple national-scale challenges of recent years, King’s has seen its pupil roll growing steadily and parental satisfaction scoring very highly indeed. With careful investment in the campus and facilities, as well as a continuous focus on improving teaching and learning and developing our outstanding pastoral care, King’s is now seen as a dynamic, forward-thinking and impressive place to study and to work.

Main Duties

• Lead, develop and implement an innovative marketing and communication strategy, incorporating new ideas in line with the School’s Strategic Development Plan;
• Devise the schedule and manage the marketing of internal and external recruitment/promotional events such as Open Days and Information Evenings, and work closely with the Events & Lettings Manager to ensure prospective parents enjoy a first-class experience at such events;
• Actively monitor marketing and branding initiatives across the education sector to ensure the School’s approach remains fresh and competitive;
• Work closely with key stakeholders such as the Heads of Sixth Form, Junior School and Early Years to devise and implement key marketing initiatives across the breadth of the School;
• Position the School as a market leader through community outreach, hosted events, earned media and speaking opportunities;
• Oversee the continual development of the School website and social media presence, ensuring content remains engaging, fresh and on-brand;
• Work closely with the Head of Admissions and wider Development Office Team to support pupil recruitment and retention initiatives;
• Identify and effectively communicate the School’s key selling points across digital and print media;
• Understand and monitor key performance metrics for all marketing campaigns, and be able to turn data into actionable insights;
• Oversee the design and production of School publications, including prospectuses and yearbooks, and promotional gifts for visitors to recruitment events;
• Manage the School’s branding guidelines, including the use of logos, images, house styles, tone and voice in both internal and external communications;
• Advise the Senior Leadership Team on any areas of customer interface and provide support on associated communications;
• Advise the Facilities Manager and Senior Leadership Team on matters of design and aesthetics across the School’s campus;
• Play a central role in communications in the case of unforeseen events or crises, taking appropriate action to maintain the positive image and reputation of the School;
• Manage the School’s marketing budget;
• Line manage and guide the professional development of the Marketing Assistant;
• Any other duties that may reasonably be assigned by the Headmaster.

Personal Profile

• An experienced marketing professional with significant and demonstrable creativity and design flair;
• Proven ability to develop and implement innovative, effective long-term marketing strategies;
• Exceptional written communication and proofreading skills, with a meticulous eye for detail;
• Proficiency in the use of digital marketing tools, analytics, and social media platforms;
• Comprehensive knowledge of Office365, web design and publishing software such as Canva and Adobe Acrobat;
• Experience in the use of video-editing software, Vimeo, Flickr and Eventbrite would be highly advantageous;
• Proficiency in the School’s admissions software (OpenApply), MIS (iSAMS) and parent communications app (MySchoolPortal) – training will be provided but an aptitude for IT will be essential;
• Ability to build strong relationships with stakeholders at all levels including staff, current parents, prospective new parents and external partners;
• Ability to work under pressure and to tight deadlines, managing multiple projects with a calm and proactive approach;
• Ability to work independently and manage own workload with minimal direction;
• An understanding of the School’s values, and a desire to further develop its brand and reputation;
• A willingness to work flexibly according to the needs of the School’s events calendar;
• Commercial experience is essential, and further experience of team leadership and of working in an educational environment are advantageous.

Hours of Work

The Marketing Manager shall work from 08:30 – 17:00, Monday to Friday with a one-hour lunch break. This may vary on occasion to allow support for events at non-core times, and there may be other occasions when you are required to work, including evenings and weekends. Remuneration or TOIL will be given for any additional hours worked.

Holidays

Holiday entitlement will be 25 days per annum plus Bank Holidays, rising to 30 days per annum after 5 years of service.

Benefits

• A contributory pension through Aviva APTIS;
• Generous fee remission for children at King’s;
• Before / After School Care for children at King’s;
• Access to a Doctor for advice and short consultations;
• Staff Wellbeing Programme;
• Cycle to Work Scheme;
• Lunches;
• Parking.

Applications

Candidates should click on Apply Now, and send a completed School Application Form via the email address to the right of this advert. A CV is not required.

For further information, please contact Mr Harry Fuller via the same email address or call on the number in the contact details.

The King’s School is committed to safeguarding and promoting the welfare of children and applicants must be willing to undergo child protection screening appropriate to the post including: references from previous employers, a Disclosure and Barring Service check at the enhanced level, as well as eligibility to work in the UK (in compliance with UK immigration regulations). Interviews will be conducted in person, and they will explore candidates’ suitability to work with children.   In line with Keeping Children Safe in Education an online search will be carried out for short listed candidates only – this will consist of a Google and social media search. The search is looking for anything that  calls into question the candidate’s suitability to work with children, or could cause harm to the reputation of The King’s School. Any information discovered will be shared with members of the interviewing panel prior to interview.

Closing date for applications: 12:00 midday on 12th February 2024

Salary: £37,000 - £40,000pa, according to skills & experience

Hours Per Week: Full time

Apply Now

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