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Digital Marketing Officer - 35 hours per week

Stroud / Hybrid

Location: 2/3 days per week from our office in Stroud, Gloucestershire

We are looking for a Digital Marketing Officer to become an integral part of the Meningitis Now Communications team.

Through social media and digital channels, including the Meningitis Now website, you will help raise vital awareness of meningitis, develop brand awareness, support fundraising, generate inbound traffic and increase the reach of the charity online. From promoting breaking news and covering live events, to marketing upcoming opportunities and representing the stories and experiences of those impacted by meningitis, this is a varied and exciting role, where a breadth of creative and digital skills is essential.

This role reports to the Senior Digital & Social Officer and works closely with an out-of-hours Social Media Assistant – as well as Support, Fundraising and broader Communications teams.

Working in partnership with colleagues, you will be creating, editing and publishing digital content for social media and the Meningitis Now website – and evaluating its impact. You will have day-to-day responsibility for certain aspects of social media and website channels – including encouraging, facilitating and moderating conversations with our online communities. You will also help us monitor trends and identify opportunities to innovate using existing and emerging tools and channels.

You will be a leader for digital engagement within Meningitis Now, helping colleagues understand the value of digital communications and helping them to feel confident using some of the tools themselves.
The creation and adaptation of compelling content is essential for this role. Whether you’re bringing our key messages to life through copy, images, video or infographics – creativity and an attention to detail is essential.

There is a hybrid option for this role to split your time between working from home and our head office in Stroud, Gloucestershire.

About the job

The creation and adaptation of compelling content is essential for this role. Whether you’re bringing our key messages to life through copy, images, video or infographics – creativity and an attention to detail is essential.

Work with the Communications team to create and implement the charity’s social media strategy, coordinating with stakeholders across the charity to ensure our effectiveness and encouraging adoption of relevant social media techniques into our culture.

Social Media

• Manage day-to-day running of social media channels. Duties include creating and scheduling content, community management, online advocacy and promotions.
• Create and schedule social advertising campaigns on behalf of various departments across the charity.
• Manage presence on social platforms including Facebook, Twitter, Instagram and other similar community sites, responding to comments and queries.
• Work with colleagues to ensure community Facebook pages, event pages and other groups are run to the same high standard of communication and brand guidelines as our main pages.
• Track and monitor social media performance, using Facebook Insights, secondary tools and Google Analytics. Make recommendations, noticing trends in engagement and acting on this learning when scheduling posts.
• Champion social media internally.
• Be proactive in your approach to manage your own workload, utilising organisational tools to ensure you are meeting deadlines.

Content Creation

• Plan, develop and deliver relevant and engaging content in keeping with the work of the wider charity, supporting key campaigns and activities across fundraising, research and support.
• Work closely with other members of the Digital and Communications team and independently to adapt news stories, supporters’ experiences and key messages into compelling visual, text and / or graphic formats to maximise digital impact.
• Assist with implementation of brand guidelines across all digital channels and help it evolve with the changing media landscape.
• Help Meningitis Now develop a consistent supporter experience across all communication channels.
• Utilising social media platform tools, produce a variety of still image posts, carousels and reels to promote the charity's work. This will include carousels, reels, polls, stories and other engaging features.

Design

• Lead creation of all web-based graphics, including download links, infographics and other design assets.
• Work in collaboration with the Senior Designer to create digital materials promoting awareness-raising, fundraising, campaigns and ongoing projects.

Website

• Day-to-day management of Meningitis Now’s website, including SEO and management of Google Ads.
• Work alongside the Senior Digital & Social Officer to improve conversions, UX and processes.
• Ensure Meningitis Now website(s) are kept to a high standard of usability and accessibility, to provide a smooth user journey for web users at all times.
• Act as a point of contact for website amendments.
• Liaise with external suppliers and agencies involved in delivering web services for Meningitis Now.

What we're looking for
Essential experience:

• Experience working in a digital marketing role.
• Experience using Wagtail or similar CMS.
• Experience managing, moderating and creating content for online platforms.
• Experience in creating content for social media.
• Experience in writing compelling and effective copy to engage with specific audiences.
• Experience reporting on campaign performance and presenting findings in clear and engaging ways.
• Experience setting objectives and meeting targets.

Essential knowledge and skills:

• Proficiency in using digital marketing tools, social media platforms and analytics.
• Good understanding of SEO and its role in online visibility.
• Good understanding of online user experience, usability and accessibility, online publishing standards and technologies.
• Good understanding of the principles of marketing.
• Good understanding of reel creation and other tools available in social media platforms.
• Excellent interpersonal skills, with the ability to communicate sensitively and effectively with a diverse range of individuals, supporters, event participants, donors and volunteers.
• Excellent communication skills, including the ability to write compelling copy with accuracy and attention to detail.
• Excellent eye for design aesthetics and demonstrable creativity.
• Excellent practical knowledge of Adobe Creative Suite products (Photoshop, InDesign, Illustrator) and Microsoft Office.
• Excellent organisation and reporting skills including time management and prioritisation.

Desirable selection criteria:

• Previous experience in the charity sector.
• Understanding of marketing principles.
• Understanding of responsive websites / social media channels.

Ready to apply?

Interested?

For an informal chat please contact Heidi Secker, Senior Digital & Social Officer, via details to the right of this advert.

Ready to apply?

To apply, please complete the application form by clicking on Apply Now. Please note that due to using an anonymised recruitment process, only responses to the application questions will be used for shortlisting. If you choose to upload a CV or covering letter, this information won't be seen until after shortlisting has been completed. Therefore, please ensure you clearly demonstrate in the application form how your experience and skills fit with the requirements outlined.

If you have any application queries please contact Laura Smith, HR Manager, via details to the right of this advert.

*Note: Meningitis Now reserve the right to close this advert early or extend it depending on the number of sufficient applications received. If you are interested, please apply as soon as possible.

Equal Opportunities

We want to represent the breadth and diversity of the UK and particularly welcome expressions of interest from a diverse range of professional and personal backgrounds.

Right to Work

Meningitis Now, as dictated by law, is duty-bound to demonstrate that we hold proof of eligibility to work in the UK for all our employees. Therefore we are unable to consider applications from candidates who are unable to provide this.

Safeguarding

Meningitis Now is committed to safeguarding and promoting the welfare of children, young people and adults at risk and expects all staff and volunteers to share this commitment. The suitability of all prospective employees or volunteers will be assessed during the recruitment process. Shortlisted candidates will be required to complete a Criminal Record Disclosure Form prior to interview and the successful candidate will be required to complete regular safeguarding training and undertake a DBS check at the appropriate level for the role.

No CVs please.

Closing date for applications: 10am, Monday 17 February 2025* Interviews: Monday 24 February 2025

Salary: £24,000 to £26,500 per annum

Apply Now

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